The Environmental Defense Fund has had recent successes improving the environmental impact of businesses, from McDonald's use of styrofoam to Wal-Mart cleaning up its Chinese supply chain.
Now EDF is launching an innovation exchange, to speed the adoption of innovations across businesses. Please read the EDF Innovation Exchange planning document, then join us to consult to EDF's Dave Witzel about the idea. The Exchange has a blog and a Twitter stream.
With Dave, let's discuss:
* How might EDF improve the Exchange?
* Where are the points of maximum leverage? of potential failure?
* What's the most important thing that the Exchange get right?